The world's most successful soda company first introduced this marketing slogan more than 80 years ago. If you ask me, they were way ahead of their time.
More and more I'm recommending to clients and keynote audiences to take time out of their busy day to pause and refresh. Only I'm not referring to drinking carbonated beverages as a way to quench a thirsty body. I'm talking about taking time to pause and refresh their brains.
These days, few things are more important for business leaders than pausing to think about what we're doing. Otherwise, we end up reacting to everything that comes our way rather than proactively focusing on what we need to do to get our organizations where they need to go.
The faster the world goes - and it moves faster every day - the more we tend to shortcut the process of thinking. To keep up with this frenetic pace, we have trained ourselves to believe that we always need to be doing something. So we feel more comfortable running in any direction (often without our team in the same race) than we do pausing to make sure we're running in the right direction, with our team aligned and running with us.
For example, we run into meetings unprepared, unsure of what is on the agenda or even what the meeting is supposed to accomplish. We forego feedback because "they will figure it out." We limit research or exploration into what others are doing, or have done, that we could leverage. The list of all the different ways we run with no real
More and more I'm recommending to clients and keynote audiences to take time out of their busy day to pause and refresh. Only I'm not referring to drinking carbonated beverages as a way to quench a thirsty body. I'm talking about taking time to pause and refresh their brains.
These days, few things are more important for business leaders than pausing to think about what we're doing. Otherwise, we end up reacting to everything that comes our way rather than proactively focusing on what we need to do to get our organizations where they need to go.
The faster the world goes - and it moves faster every day - the more we tend to shortcut the process of thinking. To keep up with this frenetic pace, we have trained ourselves to believe that we always need to be doing something. So we feel more comfortable running in any direction (often without our team in the same race) than we do pausing to make sure we're running in the right direction, with our team aligned and running with us.
For example, we run into meetings unprepared, unsure of what is on the agenda or even what the meeting is supposed to accomplish. We forego feedback because "they will figure it out." We limit research or exploration into what others are doing, or have done, that we could leverage. The list of all the different ways we run with no real
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